HEALTH & WELLBEING HAS CHANGED
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Why do we focus on the need to just raise awareness or simply educate. These rarely result in behavioural change. But it won't change nor the industry evolve whilst clients distribute predetermined lists of projects for agencies to fulfill. Whether part of a network or not, agencies comfortable with this arrangement are those which have limited creative capability.
THE AGE OF THE HEALTH CONSUMER IS UPON US.
We know that to successfully deliver change through compelling thinking we have to first immerse ourselves into the world of the health consumer. The places they frequent, the things they like, the life they lead. Otherwise we’ll simply end up talking to ourselves.
We invest 10% of our time researching and developing ideas in new areas for us. This helps us see the future more clearly and is a proactive way to demonstrate how our methods can positively influence new behaviour in health and wellbeing.
We are always looking to work with people who want to make a difference in consumer health. If you have a suggestion for a Lab 10 project please tell us here.
Think. Feel. Do.
We are here to solve our clients’ business problems. To do this effectively we work in an entirely bespoke way. Our think, feel, do process is infinitely adaptable. It is the way we find the answers that result in behavior change.
Clients. past and present.See +
awards. so far...See +
We need an ambitious Medical Copywriter with a passion for words and ideas, who has the ability to think different and believes impossible is nothing. Think you have the potential? Follow @frontera_london and tell us why using #thinkpotential